Partnership development – SNCF

I was recruited from SNCF to be Assistant Product Manager of Night Trains. Being quite effective in my work, I managed to put my time to use for another SNCF mission.

Indeed, at the time it was the emergence of Blablacar and bus services in France. The SNCF is faced with many competitors, for whom the young target leaves it. So I tried to improve the image of SNCF, again attracting the young target to trains, by creating partnerships with major musical events, tourist offices, museums...

For this, we have set up an advertising campaign of attractive rates for these destinations. We have made promotional videos for social networks.
We have won a partnership with Europavox and have had the chance to organise concerts on trains, as well as at the Clermont-Ferrand station.

I was also able to take part in the organisation of press conferences, trips to the UK for benchmarks.